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Power and Persuasion in Media and Advertising - PB
Power and Persuasion in Media and Advertising - PB
Power and Persuasion in Media and Advertising - PB
9780778745488 | In Stock
US$9.95
US$9.95
 
Go ahead, buy it. You know you want it....How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age. Teacher’s guide available.

Reading Level: Gr. 6
Interest Level: Gr. 5-9+
Guided Reading Level: X
Binding: Paperback
Series: Why Does Media Literacy Matter?
Author(s): Susan Brophy Down

Format
Size: 7 ¼″ × 9 ¼″
No. of Pages: 48
Index Included: Yes
Glossary Included: Yes

GRL: X
ATOS: Not available at this time.
Dewey: 659.1
Lexile: 1050L
Copyright: 2018

Reviews
Power and Persuasion in Media and Advertising

Fall 2018 Best Books for Kids & Teens - Canadian Children’s Book Centre “Crabtree's elementary-grade readers and series titles are recommended acquisitions for discriminating libraries who seek books tied to curriculum objectives and who look for bright, contemporary reads promising lasting lending value. All are excellent references for elementary-level libraries.” - Midwest Book Review, Children’s Bookwatch, 11/18